Running a construction company has become increasingly competitive over the last decades with a huge amount of deal flow but, often the biggest construction companies are the ones always swooping up the deals leaving small-medium sized enterprises in a more struggling position. This blog is here to reverse the market order, and put your business higher in the rankings. Strategies can be used for any construction company starting up or looking to scale. Start doing these and start doing more when wanting to scale. Here's a sneak peak at what's to come:

1. Professional Website and SEO

2. Google Advertising

3. Testimonial and Portfolio Case Studies

4. Social Media Marketing

5. Networking and Partnerships

" It's important to remember your competition is only one mouse click away." - Douglas Warner, Former CEO at J.P. Morgan Chase & Co

1. Professional Website and SEO 

A professional website is a necessity when portraying the quality of service a client should expect when working with your construction company. A poorly structured and designed website will result in clients drawing negative inferences about the type of company and service your company will offer and as a result, won’t be willing to work with you. Construction jobs and leads don’t come extremely often, so making the right first impression is crucial in order to reach revenue targets.

Search engine optimisation helps to ensure that your website will be the first choice website that comes up in your target area and audience. This is done by attempting to increase your Google ranking for your website . Let’s be realistic, when was the last time you ever scrolled past the first page, even past the first 5 websites… you probably can’t remember, so how is anyone supposed to work with you if they don’t even know you exist online.

2. Google Advertising 

For instant results use Google Advertising in order to drive traffic to a landing page, enabling you to collect qualified leads for specific services. Google Ads gives you the highest degree of targeting than other digital advertising platforms. This is beneficial since you can specifically target jobs and an audience you desire. For example, if you would want to undergo more residential jobs than domestic, this can be done. This is where Vector Growth can step in to manage this whole process for you. How does this benefit you? We take on the management with our certified and experienced staff to devise strategic marketing solutions respective to your business. We make sure the ad spend is being well spent and optimised for desired results. Essentially, we make you money and save you time.

3. Testimonial Portfolio & Case Studies 

Testimonials and case studies are a key to building trust and credibility. For the average human, a construction job is one of the largest investments they make either for their personal home or an investment asset, therefore, there’s a lot of personal and emotional devotion put towards choosing the right construction company and ensuring they do a high class job for the quote given. Actively hunt testimonials even if it means offering some sort of monetary nudge or discount since these testimonials have a huge amount of value going forward in a construction business. Publish testimonials and case studies across all social media and on your website making it obvious that you are capable of taking on the job.

Construction is one of the biggest 'word-of-mouth' industries whereby, your reputation is immensely crucial to succeeding so, make sure to build up that credibility and reputation as much as possible. Another approach is a referral scheme whereby, you urge previous and current customers to refer you to other people they may know in need of your services. This way you can increase your outreach and also your potential total deal flow value.

4. Social Media Marketing 

High quality social media content is a necessity when looking to scale and build a company for decades to come in the future, in order to display trust, professionalism and displaying your company’s skillset. These professional videos are used as a visual first impression for your business but, it can also indirectly be used to drive more traffic to your company, enabling the ability to harness more future leads in need of your construction services. Video has been a huge trend in the last few years with the rise of social media platforms pushing out video content to larger audiences e.g. Tiktok, Instagram Reels. Video marketing is essential to build a longer lasting company, otherwise, the competition will flood you out the market and continuously outperform you year on year.

5. Networking & Partnerships 

The most underrated and cost-efficient way to get your construction company name out there is by attending networking events. This is because, it may just seem like you're only talking to one potential lead at an event but, referrals and word of mouth can spread the name of your business should someone need your services, that you met at an event. This will indirectly grow your business but at inconsistent times whereas running paid advertising can get you instant results for people already searching for your services.

Strategic partnerships with local real estate developers, architects and interior designers can put you in a prime position whereby your construction company becomes the number one choice for anyone desiring these related services for their own construction project. This normally, will come at the expense of a referral contract due to you receiving the job through a third party company however, it still provides opportunities to increase profit, testimonials, local brand awareness and trust.

Did you know?

Vector Growth offers multiple digital marketing solutions and services to construction companies. We help local service businesses make more money without sacrificing their time. You can book a call with us for completely free, we can evaluate your agency position and suggest our actions to take you to your desired goals. Worst case scenario you can take the information we give and do it all by yourself, at no additional cost. Sounds good, then take action and book a call by clicking the button below.