Running a successful removals company can be hard in this digital age due to fierce competition and a growing rate of removals businesses adopting marketing strategies. So you don’t get left behind, we’ve made a list of the top 5 effective marketing strategies for removals companies at any revenue category.

1. Targeted Local Digital Ads Marketing

2. Promotions and Discounts Advertising

3. Referral Program and Reviews Program

4. Search Engine Optimisation

5. Partnerships
   

These five will be more than enough for any removal company to increase their revenue. The more you scale, the more money you pump into utilising these strategies for constant return on investment (ROI), just have to adjust the way in which you carry out some strategies retrospective to your annual revenue position and target markets. 

1. Targeted Local Digital Ads Marketing 

Utilise the new developments of online advertising, especially Google Ads. With Google Ads you have the ability to target your ideal location and audience in need for your specific services. The main thing that people say is ‘well, isn’t that very expensive’. No, not necessarily when done the right way. Within the first month you can see a return on your investment instantly however, in order to sustain advertising for a long period of time you need to implement bidding strategies and optimisation to reduce your cost per lead. This can normally only be run by expert digital marketers, which is where Vector Growth steps in. We will run your Google Ads hassle-free with a money back guarantee due to our high level of expertise and confidence in delivering desirable outcomes. 

2. Promotions and Discounts Advertising 

For very localised removals companies, leaflets and flyers promoting discounts are very effective to get people to know your company exists, to remember your name for the future when they need your services and to provide a competitive edge over other removals companies. You want to make these pleasing to the eye (fitting your brand logo colour scheme), unique and get the message across easily - don’t overload the page with unnecessary information. Remember, the discount is a temporary hit to profit in order to open the door to bigger and better things, too many business owners don’t take this perspective and instead only think of it as a cash loss. 

3. Referral Program and Reviews Program 

A referral program is a way to encourage satisfied clients to refer you to friends and family they may know in need of the service. This is incentivised by some sort of special discount or reward in order to establish long-term customer relationships, strengthening your brand reputation. This way the customer does the marketing for you and you can worry about the next jobs you’ve got lined up. Creates a win-win situation for both you and the client.

Review automation is automatically requesting for reviews from previous and future customers by also providing incentives for them to leave a review, should they be willing to do so. The likelihood is that customers that experienced a good service will be more than happy to leave a review if you were to kindly ask; however, some customers may need a little ‘nudge’ for them to do this. An incentive to offer future customers is potentially a small percentage off the labour cost or travel cost. Database reactivation is automatically sending out review requests with incentives to get people to take action. You don’t have the time to set this up, don’t worry Vector Growth can set up automated systems to take care of this for you, leaving you the time to do what you do best… moving services and growing a business. 

4. Search Engine Optimisation 

Search Engine Optimisation is the process of improving your website to increase visibility to Google, causing it to rank higher in search terms. Optimising your website to increase your visibility to Google by SEO blog posts, just like this one you are reading, this brings in traffic to your website with people searching for help. Ultimately, people will either look for help reading your blog and say ‘this was good, I’ll do that now’ or others will want it done for them, which is where your business would step in. Search engine optimisation can also be done by making simple tweaks to your main website like optimising images, optimise meta tags, keyword research, image descriptions and many more. 

SEO does take a lot of time and dedication to see results, often business owners don’t have this since, they’re worrying about their own job to fulfil their services and that’s where Vector Growth steps in to take that time and effort into the hands of our qualified digital marketers, with several years of experience across multiple industries.  

5. Partnerships 

Partner up with local real estate firms in which you strike a deal/ contract with them to agree upon a job fee for providing your moving services business with a job for the properties a real estate agency buys and sells. Customers coming directly from a real estate agency will have lower profit margins due to the customer referral from the real estate agency; however, it opens the door for future referral jobs which can scale your business in the future. Doing this builds up referral jobs, visibility and credibility.

Did you know?

Vector Growth offers multiple digital marketing solutions and services to moving services businesses. We help local service businesses make more money without sacrificing their time. You can book a call with us for completely free, we can evaluate your agency position and suggest our actions to take you to your desired goals. Worst case scenario you can take the information we give and do it all by yourself, at no additional cost. Sounds good, then take action and book a call by clicking the button below.