Running a real estate agency has become more competitive than ever with over-saturation and current market conditions with successive recessions. Now more than ever, it’s important to build up an online and mouth-to-mouth reputation so more people know of your existence. Here are 5 effective strategies which can be utilised by either start-up or established real estate agencies. 

“Ignoring online marketing is like opening a business but not telling anyone.”

1. Media Content Creation 

In today’s day and age social media and the internet are your biggest tools for scalability and brand awareness. There are two major ways in which content marketing should be utilised for your real estate agencies benefit and these are: 

• Blog Post Content 

• Video Marketing Content 

Blog Post Creation is also linked to search engine optimisation, in which you create content related to your website and agency in order to trigger the awareness of Google, which in return will start to move your content up higher in the Google Rankings. This content creation will indirectly reach out to your particular target audience, utilising keyword research. People generally searching for help may click onto your content if it helps them out and more than likely they’ll click through your main website and potentially make a conversion.

Video Marketing Content is used to build brand professionalism, awareness and expertise. High quality videos are essential to build up your real estate brand awareness and even further than this, drone shots are becoming a huge trend in real estate due to the high quality content it can produce. Video Marketing Content can be done to purely gain traction and attention to the agency but, it can also be utilised for property sales by doing virtual open houses and property tours. These videos can be utilised for social media content creation.

2. SMS/ Email Marketing 

SMS/ Email Marketing is underused by real estate agencies and it can be very helpful when it comes to communicating news, events or promotions to all the clients and leads that have interacted with the agency. SMS marketing can be far more effective than email marketing since, according to survey results, 53% of consumers check their text messages 11 times a day or more––only 29% of consumers check their email at the same rate. This can also largely cut down manual actions done by staff since automated systems can be put in place to enable automatic marketing funnels. This is where Vector Growth can step in by creating email marketing and SMS marketing systems for your real estate agency, furthermore, we give you access to our proprietary software platform so you can also add your custom marketing emails. For example, some real estate agencies use this service to notify particular people of a new house on the market.

3. Paid Advertising Campaigns 

Paid advertising is extremely effective when done properly and this isn’t just doing the typical Facebook or Instagram ‘boost your post’. Through our expertise we’ve seen that Google Ads and Meta (Facebook & Instagram) Ads work the best in relevance to the particular advertising being done. But, when running adverts, the adverts have to have an automated sales funnel to get leads to a point where you can hop on a call with them and offer your expertise. Vector Growth creates custom sales funnels for real estate agencies in relevance to paid advertising funnels. These funnels are optimised for conversions in order to maximise the return on ad spend for the particular ads. To learn more detail about paid advertising, book in a call with us. We also give you access to our proprietary software platform which is able to easily show you the results of our work on our dashboard.

4. Testimonial Automation 

Testimonials and reviews are an essential asset to any real estate agency but, in fact, any business. This is the determining factor for most customers on whether or not they would like to work with you or not. Building up a portfolio of reviews and testimonials builds immense credibility and trust. But, who has time to sit there and manually message every previous and future client for a testimonial/ review, that’s why we create this automated system for you using our CRM and proprietary software platform, which we give you full access to. 

5. Customer Engagement 

Be very engaging with your audience and customers. Provide them with the best customer service experience when required. This can be done by utilising AI chatbots or simply just being prompt on messaging your prospects. Engagement on social media can help warm up potential clients but it also will drive more traffic to your social media account since the algorithm will notice you’re being more interactive on the app. Leading to more leads being directed to your page and content. Look towards exploring green sustainability options to appeal out to social expectations and your local market’s demand and expectations. 

Did you know?

Vector Growth offers multiple digital marketing solutions and services to real estate agencies. We help local service businesses make more money without sacrificing their time. You can book a call with us for completely free, we can evaluate your agency position and suggest our actions to take you to your desired goals. Worst case scenario you can take the information we give and do it all by yourself, at no additional cost. Sounds good, then take action and book a call by clicking the button below.