The electrical services industry is ever-changing which constantly introduces new competition into the local markets so, in order to take control of the local area and dominate the competition, you’re going to want to read about these top 5 effective marketing strategies for electrical service companies, in 2024. Electrical services can be very competitive and are often dominated by some larger companies that gather a portfolio of high-value deals on a weekly basis. If you're not doing these already, do them now and do them more for scalability:

1. Website and Social Media Branding

2. Search Engine Optimisation

3. Targeted Google Advertising

4. Strategic Partnerships

5. Referral Program

"Good marketing makes the company look smart. Great marketing makes the customer feel smart" - Joe Chernov, VP Marketing, Pendo.io

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1. Website and Social Media Branding 

Build up your brand image across a website and social media, with a definitive logo and colour scheme, so people can easily recognise who you are across multiple social media and search engine platforms. Branding is key for growth and is necessary for business growth associated with advertising, referrals, partnerships and more. By doing this simple step, you easily become more recognisable to potential customers. Your branding can indicate a level of professionalism, trust, credibility and allows for brand recalls in the future, due to its memorable nature.

2. Search Engine Optimisation 

Optimise for local SEO to attract the attention of potential customers in Google Search. Make sure to have the basics nailed down like being listed on Google My Business and stating the most amount of relevant information as possible to make it easy for people to contact you. Target keywords for your local target audience through your website in order to rank higher on Google increasing your clicks and conversions. Ensure you’re listed on specific directories and the information across them are the same, so directories know that it’s specifically your business. 

3. Targeted Google Advertising 

For instant results use Google Advertising in order to drive traffic to a landing page, enabling you to collect qualified leads for specific services. Google Ads gives you the highest degree of targeting than other digital advertising platforms. This is beneficial since you can specifically target jobs and an audience you desire. For example, if you would want to undergo more residential jobs than domestic, this can be done. Google advertising can require expertise to run and this is where Vector Growth can step in, saving you time and your money buy optimising your budget for strategic digital marketing solutions aligned with your goals.

4. Strategic Partnerships

Strategic partnerships can be one of the best ways to get an efficient deal flow with both parties of an agreement benefitting from a scenario. You get more customers and the business partner receives some sort of commission or discount in return for providing you with a job they couldn’t fulfil. Strategic partnerships can start from attending networking events and reaching out to associated businesses. Examples of businesses to partner with include: rental agencies, construction companies, smart home technology companies and many more.

5. Referral Program 

A referral program is a way to encourage satisfied clients to refer you to friends and family they may know in need of the service. This can be incentivised by some sort of special discount or reward in order to establish long-term customer relationships, strengthening your brand reputation. This way the customer does the marketing for you and you can worry about the next jobs you’ve got lined up. Creates a win-win situation for both you and the client. 

The same process works for a review program, to build up trust and credibility, which is essential. However, this can be done automatically for past and future clients with review automation. An incentive to offer future customers is potentially a small percentage off the labour cost or travel cost. Database reactivation is automatically sending out review requests with incentives to get people to take action. You don’t have the time to set this up, don’t worry Vector Growth can set up automated systems to take care of this for you, leaving you the time to do what you do best… moving services and growing a business.